Everything About Branding On One Chart

Everything about the elusive concept of branding, on a chart that mimics the Periodic Table of Elements that you tried to memorize in high-school chemistry.  Kinda cool.

It looks like this:

branding-table.jpg

If you roll your mouse pointer over a square, the definition of a specific branding term appears in the large gold rectangle.

It was created by Kolbrenner, a brand marketing firm based in Pittsburgh.

(Link via Adrants.)

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