No Business Like Snow Business

vail-snow-10-22.jpgForests might be burning in California, glaciers might be melting at the poles, but take heart: In the Rocky Mountains, there’s already two feet of snow, according to Colorado Springs Business Journal’s Amy Gillentine. That’s a big business story for U.S. tourism:

With millions of dollars spent for renovations and improvements, Colorado’s ski resorts are counting on early snow reports to bring tourists from around the world to the slopes this winter.

With early snowfall amounts at some resorts nearing two feet — and with the help of artificial snow at some of the ski slopes — two resorts are open, and many more are preparing for big opening days during the next two months.

“We had two feet of snow in the past week,” said Kristen Rust at Aspen Ski Resort, which includes four mountains. “That’s always a really good sign. Whenever you have a nationally broadcast football game in Denver, and they’re talking about snow — that gets the phones ringing.”

Apparently, Mother Nature was listening to some good marketing advice:

Big snow storms are the best publicity, she said. And the earlier in the season they come, the earlier the resort bookings begin.

“It’s still pretty warm on the East Coast,” Rust said. “So people are looking at the Rockies, hearing about the snow and booking winter vacations.”

Aspen relies on out-of-state visitors and international travelers for much of its clientele. Last year’s warm winter on the East Coast and dry European weather led to strong sales at Aspen.

Amy’s story has lots of details about conditions and new features at an array of Colorado resorts, including Vail, Breckinridge, Copper Mountain, Monarch Mountain — all of them happy campers so far.

(Photo credit: Colorado Springs Business Journal)

Explore posts in the same categories: Marketing, Sports, Tourism

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One Comment on “No Business Like Snow Business”

  1. Thanks for the mention! I guess I should get started on my post for the next holiday…How about “Is your resume a turkey?”

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